Goose Island Beer Co. is entering the canned cocktail market with a bourbon-based product that’s been years in the making.
The Chicago-based company, known for its Chicago-themed beers and owned by AB InBev, today released its three canned cocktails, each made with three-year-old bourbon from MGP, a Kansas-based distillery.
Options include Blackberry smash, old-fashioned highball and whiskey sour. The premium cocktails will be available at specialty stores and some large retailers, as well as select bars and restaurants in Chicago, starting in November. The canned cocktails have 9% alcohol by volume and will be $15.99 per four-pack of 12 oz. cans.
Goose Island President Todd Ahsmann said in an emailed statement to Crain’s that the brewery chose to focus on bourbon cocktails because of its history in producing barrel-aged beer, like its seasonal and limited Bourbon County Stout beers.
“Our brewers and employees have come to learn and appreciate the nuances of different bourbons over the years so it was natural that we focus on brown spirits as we move into the canned cocktail space,” Ahsmann said.
Other beverage companies in Chicago have also experimented with canned cocktails. Earlier this year, Molson Coors also ventured into the rapidly expanding ready-to-drink cocktail industry with a canned tequila beverage in partnership with New York-based Casa Komos Beverage Group, or CKBG.
Constellation Brands, which is headquartered in New York but has a large Chicago presence, also owns part of canned sparkling cocktail company Austin Cocktails.
The global canned alcoholic beverages market was valued at nearly $650 million in 2019 and is expected to reach $13.4 billion by 2028, according to research from San Francisco data firm Grand View Research.